Featured Content

  • A Bad Time to Be Average

    Strategy has never been about aiming for average. And it certainly isn’t now, in an age of declining growth and increasing volatility. Here’s how to defy the mean and pursue the exceptional.

  • Why Agile Works

    Getting optimal results from agile requires a commitment to strategic clarity that is critical yet uncommon.

  • Winning the ’20s

    The winners in business have shifted markedly in the past decade—and the keys to success are likely to be very different again in ten years’ time. How should leaders prepare their companies to thrive in a rapidly evolving landscape? What will it take to win the '20s?

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Research and Product Development

As customer expectations grow and markets evolve more quickly, companies need to make sure their innovation engines can keep up.

A key enabler of growth is efficiently bringing new products and services to market while effectively managing the lifecycle of existing offerings. Successful companies optimize research and product development in order to maximize innovation, value, and quality while minimizing cost, time, and risk. They apply lean principles and pursue design excellence.

There are five strategies that can redefine research and product development:

Approach Innovation as a System

Design the System for Speed

Fail Fast and Fail Cheap

Reach for Big Ideas

Institutionalize Intellectual Property

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