Partner & Managing Director
Diederik Vismans joined The Boston Consulting Group in 2005. He is a core member of the firm’s Consumer and Marketing, Sales & Pricing practice areas.
Diederik focuses on transformations of commercial functions -- enabling and advancing marketing, sales, and pricing functions in today’s digital age. He has a major interest in helping clients to leverage digital, data, and advanced analytics to encourage revenue growth through digital marketing, targeted advertising, CRM, e-commerce, and omnichannel distribution.
During his years at BCG, Diederik has been in charge of several large transformations at multinational consumer goods companies. His recent projects include supporting a global retailer, a fast-moving consumer goods company, and an NGO in their digital and data driven marketing transformations.
Diederik serves on the leadership team of BCG’s global Digital Marketing Accelerator (DMA). The Accelerator is a diverse team of practitioners with management consulting, agency, and ad tech backgrounds, built to help advertisers dramatically improve the efficiency and effectiveness of their digital marketing. Through DMA, Diederik has established a partnership with Facebook EMEA. He is also the firm’s Social Impact node in Amsterdam in which capacity he is responsible for orchestrating BCG’s social impact engagements.