Keith Melker, Partner and Managing Director, Dallas, joined The Boston Consulting Group in 2007. He has deep interest in Consumer thinking and behavior and is primarily focused on the Consumer and Retail industries. He holds an MBA from Harvard Business School where he served as Co-President of the HBS Student Association. He earned a BBA with Special Distinction from The University of Oklahoma with majors in Finance and Management Information Systems. Prior to attending graduate school, Keith worked for Reliant Energy in Houston in their wholesale business. In his spare time, he enjoys spending time with his wife and three kids, traveling, playing and watching sports, and being outdoors.