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Stefan Rasch

Senior Partner & Managing Director


Stefan Rasch is a core member of the Consumer practice of The Boston Consulting Group and leads the firm's Transformation practice in Germany. He is also a member of BCG's People & Organization and the Marketing, Sales & Pricing practices.

Since joining BCG in 1993, Stefan has advised clients across consumer goods and retail sectors on a range of topics, including growth strategy, go-to-market, reorganization, supply chain management, postmerger integration, and profit improvement. He has been instrumental in many large-scale transformation programs aimed at building sustainable competitive advantage and creating increased shareholder value.

Prior to joining BCG, Stefan was a finance manager with Procter & Gamble.

Areas of Expertise

  • Leads BCG's Transformation practice in Germany
  • Consumer and retail
  • Postmerger integration
  • Large-scale transformation
  • Growth strategy
  • Go-to-market
  • Category management
  • Omnichannel and digital
  • Sourcing
  • Supply chain
  • Organization


  • MBA, University of Pittsburgh
  • Diplom-Kaufmann, business administration, University of Augsburg
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