Jerod Coker joined Boston Consulting Group in New York in January 2016. He now works out of the Los Angeles office. Jerod is a BCG Henderson Institute Ambassador, concentrating on the topic of pricing model transformation—defining a unified theory of pricing as well as developing tactics executives can use to make pricing drive growth and profit for their companies. He is a core member of the Financial Institutions and Pricing practice areas.
Before joining the firm, Jerod founded a microfinance fund, worked as a venture capital associate, and performed economic development research.