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Realize the Potential of Digital Marketing

The constant evolution of media is changing the way consumers interact with brands. To respond to this change and capture its potential, marketers must fundamentally reboot their strategies, organizational structures, and ways of working. Here’s how.

The Digital Marketing Revolution

Classic marketing techniques have no place in the digital age. It’s time to accelerate organizational change.

The Digital Go-to-Market Transformation in B2B and B2C Companies

We are in the midst of the biggest change in go-to-market and commercial functions in the last 100 years. Consumers and companies learn about—and purchase—products and services in vastly different ways than they ever did previously. BCG’s Rich Hutchinson explains what marketers in B2Bs and B2Cs alike can do to compete in this changing world.

B2Cs and the Digital Go-to-Market Transformation

B2Cs and the Digital Go-to-Market Transformation

B2Cs and the Digital Go-to-Market Transformation

B2Bs and the Digital Go-to-Market Transformation

B2Bs and the Digital Go-to-Market Transformation

B2Cs and the Digital Go-to-Market Transformation

The Go-to-Market Revolution

Fundamental changes in customer pathways, globalization, and data analytics are rapidly changing how businesses go to market across industries.

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Success Means Knowing Your Customer

Brands with the highest brand advocacy achieve revenue growth far above the industry average. Find out why.

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The New Rules of Marketing

Contrary to marketing myth, a true transformation is needed to heighten efficiency.

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Activate the Sales Force for Future Growth

New tools and strategies can jump-start your sales force and achieve significant, sustainable results.

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Improving Growth Through Rewards Programs

Reward programs are important tools: they can build brand loyalty and collect the customer data that contributes to long-term growth.

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Building a Digitally Enabled Marketing Function

Digital is changing every aspect of marketing. How can companies keep pace and harness the opportunities it presents? According to BCG's Robert Malcolm, it all starts with a strategy to become a digitally-centered enterprise.

Marketing & Sales

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