Dominic Field
Senior Advisor
London
Prior to his December 2019 retirement, Dominic Field was Global Leader of Boston Consulting Group’s Marketing practice and led the firm’s partnership with Google Inc. He has deep expertise in digital transformation, marketing, and business strategy.
Dominic has spent his career working at the board level with companies in the crosshairs of digital disruption, in multiple industries and geographies. He has a focus on emerging trends and has helped many businesses reimagine their strategy in the light of major structural challenges. He is a frequent keynote speaker at industry events.
Dominic began his career in advertising and has insight into digital, branding, consumers, growth, and digital marketing. He has worked to help the tech industry innovate at the cutting edge of digital/marketing and build global best practice.
Dominic is now building a portfolio of non-executive roles alongside selective advisory work with BCG clients.
Today’s marketers need to demonstrate that their products and services are relevant to consumers. This requires access to first-party data, which depends on earning consumers’ trust.
Advertisers that raise their digital game report cost savings of up to 30% and revenue increases of as much as 20%.
Marketers that successfully implement agile do so as a form of transformation—cultural as well as organizational.
Companies that have the demand, capacity, competencies—and the ability to snare the right talent—may be candidates to make the shift.
The promise of digital marketing is great, but the practice is hard. Here’s how to progress along the digital maturity curve with maximum effectiveness.
Catalyst is a platform designed to help marketers allocate their budget over 50 or more brands in 100 countries. Learn how it fills a void in the marketer’s toolkit, and how it can help your company take its ROI to the next level.
Corporate marketers continue to rate themselves poorly on digital-skills development. And because digital technologies advance at dizzying speed, they risk falling further behind.
Marketers still have trouble demonstrating the value they create, even despite all the data, tools, and analytics available today. Five rules help link measurement to business outcomes.
CMOs know that marketing today is a technology-driven enterprise. Companies require new talent. Here’s how CMOs can start to assess their needs.
