Prior to his December 2019 retirement, Dominic Field was Global Leader of Boston Consulting Group’s Marketing practice and led the firm’s partnership with Google Inc. He has deep expertise in digital transformation, marketing, and business strategy. 

Dominic has spent his career working at the board level with companies in the crosshairs of digital disruption, in multiple industries and geographies. He has a focus on emerging trends and has helped many businesses reimagine their strategy in the light of major structural challenges. He is a frequent keynote speaker at industry events. 

Dominic began his career in advertising and has insight into digital, branding, consumers, growth, and digital marketing. He has worked to help the tech industry innovate at the cutting edge of digital/marketing and build global best practice. 

Dominic is now building a portfolio of non-executive roles alongside selective advisory work with BCG clients.

AREAS OF EXPERTISE

EDUCATION

  • BA, with honors, University of Oxford
  • MBA, University of California, Los Angeles

HONORS AND AWARDS

  • Carter Fellowship, University of California, Los Angeles

Publications and Videos

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“Bite-Sized” Videos Have a $193 Billion Economic Footprint | BCG

Some people view short videos as frivolous entertainment. But research reveals the economic and social value of this popular platform—a new secret weapon for reaching Gen Z.
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Responsible Marketing with First-Party Data

Today’s marketers need to demonstrate that their products and services are relevant to consumers. This requires access to first-party data, which depends on earning consumers’ trust.
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The Dividends of Digital Marketing Maturity

Advertisers that raise their digital game report cost savings of up to 30% and revenue increases of as much as 20%.
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The Future of Marketing Is Here. Don’t Blink.

How can CMOs and their companies keep up?
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How Agile Marketing Organizations Get That Way

Marketers that successfully implement agile do so as a form of transformation—cultural as well as organizational.
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Is It Time to Bring More of Your Marketing In-House?

Companies that have the demand, capacity, competencies—and the ability to snare the right talent—may be candidates to make the shift.
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Mastering Digital Marketing Maturity

The promise of digital marketing is great, but the practice is hard. Here’s how to progress along the digital maturity curve with maximum effectiveness.
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A Disconnect and a Divide in Digital-Marketing Talent

Corporate marketers continue to rate themselves poorly on digital-skills development. And because digital technologies advance at dizzying speed, they risk falling further behind.
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Making Sense of the Marketing Measurement Mess

Marketers still have trouble demonstrating the value they create, even despite all the data, tools, and analytics available today. Five rules help link measurement to business outcomes.
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CMOs—Now Is the Time to Assess Your Digital Skills

CMOs know that marketing today is a technology-driven enterprise. Companies require new talent. Here’s how CMOs can start to assess their needs.
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CMO Transformation Agenda: Winning in Digital Marketing

It’s a whole new game for chief marketing officers (CMOs). The combination of digital technologies and innovative retail businesses has totally transformed consumers' shopping behavior. And the game keeps changing.
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The Agile Marketing Organization

To increase their agility, chief marketing officers require very different capabilities and structures than were needed in the past.
Deep Expertise, Broad Experience