Holger Rubel

Holger Rubel leads Boston Consulting Group's green energy work and is a core member of the firm’s Energy; Technology, Media & Telecommunications; Social Impact; and Corporate Finance & Strategy practices.

Since joining BCG in 1997, he has acquired deep knowledge and experience along the value chain and worked with a broad array of stakeholders, such as equipment manufacturers, OEMs, project developers, utilities, independent energy-service companies, and investors.

Holger’s work in the areas of green energy and sustainability has taken him to all corners of the world to oversee and coordinate projects in solar, wind, energy efficiency and storage, biomass and biofuels, carbon related topics, and other areas.

Before joining BCG, Holger was a research assistant at the Max Planck Institutes in Stuttgart.

AREAS OF EXPERTISE

Total Societal Impact/Sustainability
Circular economy
Value chain
Business model development
Technology and market assessment
Development of alternative-energies strategy
Energy-efficiency road map and diversification strategy
Green products development and market introduction

EDUCATION

PhD, physics and semiconductor technology, Max Planck Institutes
MPhil, physics and mathematics, University of Heidelberg and University of Cambridge

Publications and Videos

Crafting Xella Group’s ESG Strategy for the 2020s

The company’s approach to corporate responsibility offers powerful lessons for setting goals and sustainability reporting.

The True Cost of Food

The environmental, economic, and social costs of food aren’t included in the price. Stakeholders must account for them to limit agriculture’s adverse effects and increase its positive impact.

CIRCelligence by BCG – It´s Time to Close Our Future Resource Loops

CIRCelligence by BCG is a strategic approach that enables businesses to integrate their circular strategy into their core business strategy in a way that delivers major economic benefits and also maximizes total societal value.

Shrimp Farmers Worldwide Must Adopt Sustainable Practices—or Risk Falling Behind

Major shrimp importers are demanding sustainability and traceability. To thrive in the coming decade, producers must change the way they do business.

Die Zukunft der deutschen Landwirtschaft sichern – Denkanstöße und Szenarien für ökologische, ökonomische und soziale Nachhaltigkeit

Nachhaltigkeit in der deutschen Landwirtschaft erfordert große Umbrüche: Umweltkosten von mindestens 90 Milliarden Euro steht eine Bruttowertschöpfung von rund 21 Milliarden gegenüber.

A Circular Solution to Plastic Waste

Plastics regeneration technologies such as pyrolysis offer economically viable ways to combat this pressing environmental challenge.

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The M&A Way into Distributed Energy

Traditional power companies can no longer ignore the popularity of green energy. M&A is the quickest and most effective approach to entering this market.

How the Wind Industry Can Harness Gale-Force Change

Wind power is going mainstream. As the industry matures, it must shift from maximizing megawatts to optimizing the lifetime value of turbines and other assets.

It’s Time to Plant the Seeds of Sustainable Growth in Agriculture

Sustainable farming could be a huge opportunity for agricultural companies—but most haven’t embraced it.

The Role of Green Projects in Scaling Climate Investments

To achieve international climate goals, companies and investors must support green projects. But green projects must be financially attractive to the target investors.

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Ten Steps Toward the Circular Economy

The circular economy rethinks the traditional take-make-dispose economic model and envisions a new approach that is regenerative by design.

Will Your Offshore Wind Strategy Sink or Swim?

Policymakers could transform offshore wind into a major source of renewable energy. But this is not a given. Companies need to assess their options and plan accordingly.

Deep Expertise, Broad Experience