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Lubasha Heredia joined Boston Consulting Group in 2006 and worked in the firm's Barcelona, Madrid, and Moscow offices before coming to the New York office. Lubasha is a core member of the Financial Institutions practice area specializing in the asset management and retirement topics. She is experienced in strategy, operations, and technology for asset managers and hedge funds. 

Lubasha leads the global asset management topic for knowledge and data assets. She works with clients on strategy, target operating models, strategic sourcing, and organization. Examples of her recent work with asset management clients include leading an Operations transformation for a large asset manager and strategy transformation for a large retirement player.

Lubasha speaks fluent English, Spanish, and Russian and has conversational knowledge of German.

Areas of Expertise

  • Asset management
  • Strategy
  • Technology and operations
  • Strategic sourcing
  • Change management
  • Operations
  • Technology and digital


  • MBA, Harvard Business School
  • MSc, Business Administration, ESADE, Spain
  • BSc, Business Administration, ESADE, Spain
  • CEMS Master in International Management, London School of Economics
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