Steve Maaseide
Managing Director & Senior Partner; Global Leader, Knowledge, Research & Design
Washington, DC
Managing Director & Senior Partner; Global Leader, Knowledge, Research & Design
Washington, DC
Steve Maaseide leads the Knowledge, Research & Design functions at Boston Consulting Group. He previously led the North America consumer sector of the People & Organization practice. He is a member of the firm's Consumer, Transformation, and Marketing & Sales practices as well.
Steve has played a leadership role in many large transformation, restructuring, and cost-reduction efforts. His specific areas of expertise include organization design, merger integration, pricing and trade spend management, distribution and route-to-market, strategy for business and brand growth, and large-program management.
In his over 20 years of consulting experience, Steve has worked in a broad range of industries, including consumer packaged goods, services, distribution, health care, and retail. Through his assignments, he has developed a deep sense of how to structure, manage, and lead large-scale change efforts to ensure they are successful.
This new way of working can fit into the multidimensional matrix of regions, categories, and channels of consumer packaged goods companies. Here’s how.
The test-and-learn practices of software development, which help reduce complexity and bureaucracy, travel well across industries.
Digital does not change the principles of organizational design and governance. But because the capabilities and cadence of digital and traditional ways of working can be so different, leaders must approach digital thoughtfully.
Large consumer companies must learn how to balance size with speed to compete with a new breed of smaller competitors.
