The BCG Difference

Every day, all over the world, BCG helps clients improve their marketing, sales, and pricing strategies. Our approach, experience, and proprietary data and tools give clients an advantage as they face today’s go-to-market revolution.

New York Life's Kelli Parson on Working with BCG

Kelli Parson, chief corporate communications & marketing officer of New York Life, explains how BCG took the time to listen to and understand her company's needs. This allowed them to develop insights and collaborate with Kelli's team on a meaningful solution that integrated functions and enriched capabilities.


Rose-Karen Swanson on Working with BCG

Rose-Karen Swanson, former senior vice president of global shared services and procurement at Allergan, explains how BCG helped the company reduce marketing costs without losing out on reach or frequency. They used rigorous analytics supported by great benchmarking.


Transforming the End-to-End Customer Journey

BCG partnered with an Australian bank to create a completely digital experience for banking customers with their customer journey program.


BCG was a highly valuable partner in transforming our European field force from being seen as a cost center to a growth lever today. Their ability to develop a bespoke sales concept for the different markets, built on a common platform, has been a critical enabler in generating growth within a few months of implementation starting.

—Senior vice president of customer development, global packaged goods company

  • Learn how BCG helped a client adapt its pricing strategy for market changes
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