Our Latest Thinking on Pricing

Pricing has the power to create competitive advantage and spur growth during periods of stagnation while meeting or exceeding customers’ expectations. But not all companies have adopted pricing frameworks that can accomplish this. Explore BCG’s latest thought leadership on pricing for key insights into maximizing profits from your product portfolio.

Featured Insights



How to Avoid the Auto Industry’s Looming Price War

OEMs need to take immediate steps to look after their employees, manage their manufacturing, and stabilize their supply chains. But most important is to reestablish their market positions without slashing prices and sacrificing margins.


COVID-19 and the New Leadership Agenda

The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.

Expert Views

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.

Pricing Strategy

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.


Industrial Goods

Financial Services


How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

Consumer & Retail

More Thought Leadership on Pricing


People support their companies’ efforts to work in new ways, but many feel the transition could happen even faster.

To address flaws exposed by the pandemic, companies should accelerate efforts to revamp their worldwide manufacturing and sourcing networks—even if that means extra cost.

What do leaders really need to do—what really needs to change—as they transform their companies to become bionic in the post-COVID world?

The collapse in commercial air travel will have far-reaching consequences for suppliers. To avoid long-term damage, OEMs and government must take steps to support the industry.

The next several years will be a critical window for forging relationships, shaping regulations, and locking in business.

To reignite growth and boost returns, insurers need to fundamentally rethink their business and operating models.

The medical aesthetics market will rebound, but it will be different than it was before. Players and investors must start envisioning—and planning for—their future now.

A platform approach to O2C optimization can turn an administrative process into a business driver.

Companies can safeguard employees while also improving productivity—here’s how.

For some companies, disruption is a risk to be avoided. For others, it’s an opportunity to be embraced. With better sensing, modeling, and planning capabilities, businesses can use upheaval as a catapult to success.

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