Pricing in Today’s Competitive Environment
The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.
Pricing has the power to create competitive advantage and spur growth during periods of stagnation, but not all companies have adopted pricing frameworks that can accomplish this while continuing to meet or exceed customer expectations. Explore BCG’s latest thought leadership on pricing for key insights into maximizing profits from your product portfolio.
The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.
Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.
How can companies use pricing to sustainably improve their results? This question was the focus of discussions at the BCG Pricing Roundtable 2018 in Munich.
Comparing prices and products is easier than ever. Management must optimize its price communication to reassure customers that they are receiving fair value.
Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.
You can’t play the game unless you know the rules, but—when it comes to pricing—the rules you are following might be wrong. Here are four common pricing myths.
What factors should you consider when setting prices? Our pricing lenses can save you from leaving money on the table.
Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.
A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.
European banks have struggled since the financial crisis to make the business pay. Better pricing could provide the revenue boost they need.
Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.
Stepping up net revenue management capabilities can help fast-moving consumer goods companies ensure that they are maximizing the potential of their brand portfolios.
BCG’s holistic, end-to-end approach to pricing and revenue management is a roadmap for travel and tourism companies to increase revenue by up to 10%.
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