Pricing is a powerful lever for driving profits, and yet enormous disparities exist across companies when it comes to pricing capabilities. What's clear is that companies that seek new ways to enhance their pricing practices realize greater revenue growth and advantage. It all starts with deep insight and a broad perspective.
You can’t play the game unless you know the rules, but—when it comes to pricing—the rules you are following might be wrong. Here are four common pricing myths.
See this insightExplore Pricing Strategy Optimization Through Four Online Courses
Business professionals looking to advance their knowledge of pricing—or earn a specialization certificate in pricing strategy—can complete four online courses developed by BCG in partnership with the University of Virginia Darden School of Business and Coursera.
BCG’s approach to assessing potential pricing improvements during due diligence helps PE firms incorporate the potential for significant EBITDA increases into their bids—and capture this upside after acquisition.
See the solutionMedtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.
Read the articleRegaining Pricing Control in a Multichannel World: How Manufacturers Can Rewrite the Rules of the Game
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