Pricing has the power to create competitive advantage and spur growth during periods of stagnation while meeting or exceeding customers’ expectations. But not all companies have adopted pricing frameworks that can accomplish this. Explore BCG’s latest thought leadership on pricing for key insights into maximizing profits from your product portfolio.
Although the numbers of new cases in different countries—and in different states within the US—vary widely, consumers show striking similarity in their views of the pandemic and their plans for future activities.
How a Lighthouse capability can help companies navigate the uncertainty.
OEMs need to take immediate steps to look after their employees, manage their manufacturing, and stabilize their supply chains. But most important is to reestablish their market positions without slashing prices and sacrificing margins.
CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.
Executives in B2B markets must take four steps to stabilize and increase sales in these turbulent times: respond, reflect, reimagine, and rebound.
Five pricing principles for weathering an economic disruption.
COVID-19 and the New Leadership Agenda
The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.
BCG's Jean-Manuel Izaret offers a plan to combat the ever-increasing cost of medical care: a subscription-based payment model.
The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.
Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.
In tech, cloud-like pricing is so entrenched, it’s a purchase criterion unto itself. Other industries can learn from tech’s pricing transformation.
Measurement technology has finally caught up with the demands of digital economics--creating unprecedented opportunities for firms to share more value with more customers profitably.
Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.
Established models in other industries offer pharma companies promising economic incentives to pursue disease eradication.
Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.
A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.
The pandemic has radically reset the pace of change in the banking industry. To keep up, a new approach is needed—fast.
Following the lead of successful B2C service providers in other sectors could generate improvement as high as 10% to 15% of current daily banking revenue.
European banks have struggled since the financial crisis to make the business pay. Better pricing could provide the revenue boost they need.
Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.
Brands and retailers have traditionally relied on rules of thumb for determining their sales programs, but today’s technology offers a better way.
Stepping up net revenue management capabilities can help fast-moving consumer goods companies ensure that they are maximizing the potential of their brand portfolios.
BCG’s holistic, end-to-end approach to pricing and revenue management is a roadmap for travel and tourism companies to increase revenue by up to 10%.
