Featured Content

  • A Bad Time to Be Average

    Strategy has never been about aiming for average. And it certainly isn’t now, in an age of declining growth and increasing volatility. Here’s how to defy the mean and pursue the exceptional.

  • Why Agile Works

    Getting optimal results from agile requires a commitment to strategic clarity that is critical yet uncommon.

  • Winning the ’20s

    The winners in business have shifted markedly in the past decade—and the keys to success are likely to be very different again in ten years’ time. How should leaders prepare their companies to thrive in a rapidly evolving landscape? What will it take to win the '20s?

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Our Latest Thinking on Pricing

Pricing has the power to create competitive advantage and spur growth during periods of stagnation while meeting or exceeding customers’ expectations. But not all companies have adopted pricing frameworks that can accomplish this. Explore BCG’s latest thought leadership on pricing for key insights into maximizing profits from your product portfolio.

EXPERT VIEWS

PRICING STRATEGY 

MEDTECH

INDUSTRIAL GOODS

FINANCIAL SERVICES 

CONSUMER & RETAIL


Featured Insights

Why Progressive Pricing Is Becoming a Competitive Necessity
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Breaking the Commodity Trap in Trade Finance

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How the Internet of Things Will Change the Pricing of Things

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Cloudified Pricing—Coming to an Industry Near You

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Expert Views

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.

Impressions from the BCG Pricing Roundtable

How can companies use pricing to sustainably improve their results? This question was the focus of discussions at the BCG Pricing Roundtable 2018 in Munich.

Pricing Strategy

Beyond List Price

Beyond List Price

Comparing prices and products is easier than ever. Management must optimize its price communication to reassure customers that they are receiving fair value.

Building a Strategic Pricing Organization

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.

Know the Game

You can’t play the game unless you know the rules, but—when it comes to pricing—the rules you are following might be wrong. Here are four common pricing myths.

Medtech

Industrial Goods

Financial Services

Financial Institutions - How to Reap a Pricing Windfall in Retail Banking

How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

Consumer & Retail

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Strategy-Led Approach
Our experts work with clients to identify the pricing strategy that can deliver the greatest results.

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