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Consumer Products Experts

BCG's consumer products consultants and industry experts continue to partner with leading companies to arrive at solutions in accelerating growth, winning in digital, lean operations, and more. These are BCG's global and regional leaders on this topic.

Global Leadership

Tom Lutz

Senior Partner & Managing Director, Global Leader, Consumer Practice

Dallas

  • Corporate portfolio strategy
  • Postmerger integration in retail and consumer
  • Value creation programs
  • Pricing and promotion effectiveness

Local Experts

Sonja Baderschneider

Partner & Managing Director

Copenhagen

  • Member of BCG's Nordic Consumer practice management team Retail transformation
  • Concept reinvention
  • Category management
  • Cost-of-goods-sold optimization and purchasing
Ketil Gjerstad

Partner & Managing Director

Oslo

  • Leads BCG’s Corporate Development practice in the Central Europe and Middle East region, including the Nordic countries
  • Leads BCG’s forest products, paper, and packaging sector
  • Commercial due diligence
  • Mergers and acquisitions
Rune Jacobsen

Senior Partner & Managing Director

Oslo

  • Leads BCG’s global work in the consumer retail sector
  • BCG TURN—turnaround, restructuring, and transformation
  • Customer advocacy and retail-brand strategy
  • Leadership and talent development
Thomas Jensen

Senior Partner & Managing Director

Stockholm

  • Leads BCG's Consumer practice in the Nordic countries
  • Leads BCG's grocery retail work across Europe
  • Customer-centric category management
  • Category strategy in retail
Patrick Mannsperger

Partner & Managing Director

Copenhagen

  • Fast-moving consumer goods
  • Strategic planning and organizational design
  • Mergers and acquisitions
Mai-Britt Poulsen

Partner & Managing Director

Copenhagen

  • Managing partner leading BCG in Denmark
  • Large-scale transformation
  • Corporate strategy
  • Mergers and acquisitions
Tuomas Rinne

Partner & Managing Director

Helsinki

  • Leads BCG’s Consumer practice in Finland
  • Leads BCG's Global Advantage practice in the Nordic countries
  • Strategy and M&A
  • Go-to-market in developing markets
Christina Synnergren

Partner & Managing Director

Stockholm

  • Member of the global leadership team of BCG's apparel topic
  • Due diligence in retail and private equity
  • Strategy for global brands
  • Expansion strategy for retail chains
Øyvind Torpp

Senior Partner & Managing Director

Oslo

  • Managing partner leading BCG in Norway
  • Fast-moving consumer goods
  • Retail
  • Media

Featured Experts

Olivier Abtan

Partner & Managing Director

Paris

  • Leads BCG’s global luxury sector
  • Luxury, fashion, and beauty
  • Retail
  • Supply chain and logistics
Stéphane Cairole

Senior Partner & Managing Director

Paris

  • Leads BCG's Consumer & Retail practice in France
  • Leads BCG's Marketing, Sales & Pricing practice in Europe
  • Large-scale digital transformation
  • Marketing and sales
Guillaume Charlin

Senior Partner & Managing Director

Paris

  • Leads BCG's Consumer Products topic in Europe
  • Portfolio and brand strategies
  • Marketing effectiveness
  • Go-to-market strategy
Peter Dawe

Partner & Managing Director

Toronto

  • Redesign of manufacturing operation models
  • Reduction of multicategory complexity
  • Lean advantage
  • Media services
Jeff Gell

Senior Partner & Managing Director

Chicago

  • Corporate portfolio strategy
  • Brand strategy in multiple categories
  • Cost reduction programs
  • Pricing architecture and trade spending redesign
Patrick Hadlock

Partner and Managing Director

Dallas

  • Loyalty and branding
  • Digital innovation and marketing
  • Sales transformation
  • Corporate portfolio strategy
Waldemar Jap

Partner & Managing Director

Hong Kong

  • Effectiveness of marketing and trade spending
  • Sales and distribution
  • Market entry and growth strategy
  • E-commerce and digital marketing
Jochen Messelink

Partner & Managing Director

Amsterdam

  • Consumer products
  • Revenue management
  • Trade spending and promotion funding
  • Online retail
Kate Protextor

Partner & Managing Director

Chicago

  • Category and brand growth
  • Route to market
  • Sales force redesign
  • Innovation and new-product development
Dan Wald

Partner & Managing Director

Chicago

  • Growth strategy
  • Branding
  • Consumer insight
  • Innovation
Consumer Products

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