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Retail Experts

BCG's consultants and industry experts focusing on retail continue to partner with leading companies to arrive at solutions in end-to-end retail operations, pricing zones, retail transformation, and more. These are our global and regional leaders on this topic.

Global Leadership

Tom Lutz

Senior Partner & Managing Director, Global Leader, Consumer Practice

Dallas

  • Corporate portfolio strategy
  • Postmerger integration in retail and consumer
  • Value creation programs
  • Pricing and promotion effectiveness
Rune Jacobsen

Senior Partner & Managing Director

Oslo

  • Leads BCG’s global work in the consumer retail sector
  • BCG TURN—turnaround, restructuring, and transformation
  • Customer advocacy and retail-brand strategy
  • Leadership and talent development

Local Experts

Sonja Baderschneider

Partner & Managing Director

Copenhagen

  • Member of BCG's Nordic Consumer practice management team Retail transformation
  • Concept reinvention
  • Category management
  • Cost-of-goods-sold optimization and purchasing
Ketil Gjerstad

Partner & Managing Director

Oslo

  • Leads BCG’s Corporate Development practice in the Central Europe and Middle East region, including the Nordic countries
  • Leads BCG’s forest products, paper, and packaging sector
  • Commercial due diligence
  • Mergers and acquisitions
Thomas Jensen

Senior Partner & Managing Director

Stockholm

  • Leads BCG's Consumer practice in the Nordic countries
  • Leads BCG's grocery retail work across Europe
  • Customer-centric category management
  • Category strategy in retail
Patrick Mannsperger

Partner & Managing Director

Copenhagen

  • Fast-moving consumer goods
  • Strategic planning and organizational design
  • Mergers and acquisitions
Mai-Britt Poulsen

Partner & Managing Director

Copenhagen

  • Managing partner leading BCG in Denmark
  • Large-scale transformation
  • Corporate strategy
  • Mergers and acquisitions
Tuomas Rinne

Partner & Managing Director

Helsinki

  • Leads BCG’s Consumer practice in Finland
  • Leads BCG's Global Advantage practice in the Nordic countries
  • Strategy and M&A
  • Go-to-market in developing markets
Christina Synnergren

Partner & Managing Director

Stockholm

  • Member of the global leadership team of BCG's apparel topic
  • Due diligence in retail and private equity
  • Strategy for global brands
  • Expansion strategy for retail chains
Øyvind Torpp

Senior Partner & Managing Director

Oslo

  • Managing partner leading BCG in Norway
  • Fast-moving consumer goods
  • Retail
  • Media

Featured Experts

Brian Harris

Senior Partner & Managing Director

Washington, DC

  • Growth strategy and roadmap development
  • Large-scale change, from ideation, to testing, to rollout
  • Store operations, labor management and productivity, inventory, and in-stock improvement
  • Breakthrough customer service
Yeonhee Kim

Senior Partner & Managing Director

Seoul

  • Consumer goods
  • Retail
  • Marketing and sales
  • Financial institutions
Gavin Parker

Partner & Managing Director

Melbourne

  • Leads BCG's global work in retail transformation and reinvention
  • Transformation
  • Branding
  • Go-to-market strategy
Javier Seara

Partner & Managing Director

Munich

  • Consumer and retail, including luxury retail
  • Apparel and fashion
  • Department stores
  • Omnichannel and digital
Camille Egloff

Senior Partner & Managing Director

Athens

  • Leads BCG's global work in retail store operations
  • Leads BCG's global work in shipping
  • Transformation
  • Growth strategy
Thierry Chassaing

Senior Partner & Managing Director

Washington, DC

  • Retail strategies, growth, and portfolio management
  • Store format reinvention and new format development
  • Omnichannel and e-commerce
  • Retail organization
Sandeep Chugani

Senior Partner & Managing Director

Miami

  • BCG TURN—turnaround, restructuring, and transformation
  • Former CEO, leading US retailer
  • Retail and consumer goods
  • Cost of goods sold and category management
Retail

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