The automotive industry is changing rapidly, as new technologies, customer demands, and players emerge. We see the industry move away from the traditional role of hardware provider and embrace the role of provider of connected mobility and transportation solutions, ranging from new digitally enabled services to the software-driven, battery-operated, artificially intelligent, autonomous vehicles of the future. While new offerings emerge, value creation and profit pools shift from incumbents to fields in which tech challengers may have an edge.
At the Center for Digital in Automotive we see digitalization as a catalyst, facilitator, and enabler for automotive and mobility companies.
Automotive businesses will need a digital strategy to define their digital ambition and shape their approaches to new opportunities and challenges.
The Center for Digital in Automotive engages with companies from automotive and automotive-related industries around the globe to help them find answers to the questions that arise from the many opportunities and challenges of digitalization. We work with clients across functions to develop new competitive advantages, launch new businesses built on the evolving technical possibilities of digitalization, and establish the infrastructure and capabilities needed for success.