US tax reform legislation brings many potentially far-reaching implications for biopharma companies. Supply chain managers need to ask certain key questions about how the new law will affect their companies’ global networks, investments, and M&A strategies—giving them a better understanding of how to make winning moves.
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Integrating specific physician behavior information with ongoing physician outreach efforts can lead to a major leap in marketing effectiveness. Nowadays companies can use big data analytics to design their integrated multichannel campaign.