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WWF is one of the world’s largest and most experienced independent conservation organizations, with over 5 million supporters and a global network active in more than 100 countries. WWF’s approach aims to deliver innovative solutions that meet the needs of both people and nature.

Since BCG began partnering with WWF in 2012, we have embarked on numerous projects—globally, regionally, and locally—in support of its mission to stop the degradation of our planet's natural environment and to build a future in which humans live in harmony with nature. 

On the global level, we have worked with the organization's leadership to develop WWF's "Truly Global" roadmap and implement a multiyear transformation that will change WWF's global funding model by shifting resources to strategic, long-term efforts. 

On the regional and local levels, we have assisted WWF's four largest offices—US, UK, Netherlands, and Germany—in developing transformation roadmaps of their own. And in Hong Kong, BCG worked with WWF on its Low Carbon Manufacturing Programme (LCMP), which seeks to reduce manufacturers' carbon footprint. BCG assisted LCMP on strengthening existing customer relationships and on preparing sales material to attract new customers. As a result, LCMP is expected to shift from requiring additional funding to becoming financially self-sustaining.

Viewing Environmental Issues Through the Lens of Corporate Strategy


WWF’s Baltic Ecoregion Programme sought to identify the key solutions to restore and conserve the health of the Baltic Sea.


Together with WWF, BCG published a report on the current state of the Baltic Sea, quantifying the economic impact of a healthy Baltic Sea to the region, developing an action plan to address the environmental challenges, and recommending steps for achieving the sustained health of the Baltic Sea in the face of two future scenarios. 

The report has generated significant public interest and has been a catalyst for the public and private sectors in the region to collaborate to restore the Baltic Sea.

BCG Global Partnerships

The Director General of WWF International on Moving Toward a Sustainable World

WWF Director General, Marco Lambertini, discusses the organization’s environmental work and its efforts to build a future in which humans live in harmony with nature.

By highlighting the economic implications of a healthy Baltic Sea, BCG has helped WWF frame a new debate about the future of the sea with the private and public sector alike—and thus helped WWF to raise these issues high on the agenda, exactly where we need them to be.

Pauli Merriman

With the report, the WWF Baltic Ecoregion Programme now has a visible and powerful tool for quantitatively advocating the changes needed to improve the environmental, social, and economic outlook in the Baltic Sea region.

Nina Källström
Social Impact
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