There’s an opportunity for large consumption growth in the interior of many emerging markets, including Brazil. Growth in South America’s largest country will be driven primarily by its interior cities, which are projected to contribute nearly half of incremental household consumption by 2020. Consumers in these areas have more disposable income than capital city counterparts and spend more in key categories.
Companies that want favorable positions in interior cities will need to take the following actions:
Transforming to Win in Emerging Markets