Jody Visser
Managing Director & Partner
New York
Jody Visser is a leader within The Boston Consulting Group's Marketing, Sales & Pricing (MSP) practice and is a core member of the firm’s Financial Institutions practice. In her role on the MSP’s leadership team, Jody coleads the global marketing business.
Since joining BCG in 2001, Jody has advised on a wide range of issues including marketing effectiveness, organizational and go-to-market transformation, branding, digital and advocacy marketing, consumer insight, segmentation, and new product development. She enjoys working with both the B2C and B2B marketing organizations.
Jody has authored many BCG perspectives on marketing including The Agile Marketing Organization, The Talent Revolution in Digital Marketing, Marketing Capabilities for the Digital Age, and What Really Shapes the Customer Experience.
Jody believes that the marketing landscape is rapidly changing. Digital has changed the way brands and consumers interact forever. Companies need to continually adapt and build new capabilities to remain competitive and deliver great customer experiences.
Marketers that successfully implement agile do so as a form of transformation—cultural as well as organizational.
Companies that have the demand, capacity, competencies—and the ability to snare the right talent—may be candidates to make the shift.
Classic marketing techniques have no place in digital marketing. If your company is still relying on ways of working that served you well ten years ago, it’s time to accelerate change.
Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.
Marketers still have trouble demonstrating the value they create, even despite all the data, tools, and analytics available today. Five rules help link measurement to business outcomes.
To increase their agility, chief marketing officers require very different capabilities and structures than were needed in the past.
Research shows that marketers face big gaps in essential digital skills. Closing them will require a transformation in marketing functions and in learning and development programs.
BCG’s Brand Advocacy Index shines a spotlight on the companies that excel in creating positive customer experiences. See the survey’s results for eight countries and seven industries.
Word-of-mouth recommendations offer a critical way to measure and improve a company’s performance—and ultimately to boost growth.
BCG’s new Brand Advocacy Index shines a spotlight on the brands that consumers are talking about the most. See the results in five diverse product categories and countries.
