3D Printing: Market Entry for an Industrial Goods Manufacturer

By partnering with BCG, an industrial goods company was able to create a comprehensive overview on market opportunities in additive manufacturing.

For a company in the metal materials space, 3D printing was a major opportunity, but the company was missing a clear business model and strategy for market entry. After working with BCG, the manufacturer was able to answer open questions regarding market size and industry trends—and take the next steps toward market entry.

Results: Comprehensive Entry and Growth Strategy

  • Definition of relevant technologies, value chain focus, target industries, and customers
  • Design of full business plan.

Results: Organic Growth and M&A Strategy

  • Global-footprint approach
  • Actionable M&A target list

Results: Roadmap for Implementation

  • Development of operating model for additive-manufacturing business—organization, governance, and budget
  • Definition of incubator setup and implementation