Forbes
In his guest column for Forbes, BCG’s Grant Freeland discusses how companies can improve their performance during economic downturns. He references an article coauthored by BCG’s Martin Reeves, Kevin Whitaker, and Christian Ketels in Harvard Business Review, which highlights the characteristics of companies that achieve paradoxical growth during downturns. Quoting a recent discussion with Reeves, Freeland shares his colleague’s advice to “be strategic at the very time your competitors aren’t.”