The Moscow Connection: Putting Russia’s Capital on the World Tourist Map
10.4% of global GDP and around 30% of service exports is what the tourist industry contributed to the global economy in 2018. Moreover, by 2029 it is going to grow to 11.5% of global GDP.
The success of the 2018 FIFA World Cup demonstrated that Moscow could already offer an excellent tourist product: 47% of those who visited the Russian capital for the games said they were willing to recommend Moscow to other travelers.
In this report, BCG analyzes the opportunities for the development of the tourist industry and the challenges it faces.