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Dominic Field is a leader within The Boston Consulting Group’s global Marketing, Sales & Pricing (MSP) practice and is a core member of the firm’s Technology, Media & Telecommunications practice. In his role on the MSP’s leadership team, Dominic leads the global marketing business.

Since joining BCG in 2001, Dominic has advised clients in the telecom, media, and technology sectors, focusing on marketing efficiency and effectiveness as well as a broad range of strategic and operational issues. He has particular expertise in topics related to digital technology.

Dominic believes that digital technology is the most critical driver of competitive advantage in business today, and that companies that seize the digital advantage will be the ones to shape the future of their industry for the next 20 years.

Before joining BCG, Dominic worked as an account executive for a major advertising agency based in the UK.

Areas of Expertise

  • Leads BCG’s global work in marketing
  • Online strategy
  • Convergence
  • Digital home strategy
  • Advertising growth
  • Organization restructuring
  • Marketing efficiency and effectiveness
  • Go-to-market advantage
  • Megatrends
  • Big data
  • B2B information-services transformation

Education

  • MBA, media and entertainment, University of California, Los Angeles
  • BA, politics, philosophy and economics, University of Oxford

Honors and Awards

  • Carter Fellowship, University of California, Los Angeles
Experts
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