BCG has developed a sophisticated compass that can direct companies toward the most promising roads to growth. This approach can guide all of a company’s growth efforts, from innovation to expansion, from screening acquisition candidates to executing in the marketplace. Introducing: the Demand Centric Growth approach.
Getting the true map of demand enables companies to isolate pockets of demand where they can focus, win, grow, and build competitive advantage. Succeeding in today’s competitive and challenging marketplace, for companies in any industry where consumers make choices, requires two things in sequence:
A simple, singular understanding of consumer demand, anchored in how consumers make choices
A clear plan to attack the growth opportunities this map presents
The Demand Centric Growth (DCG) approach reframes the market in a way that highlights new opportunities to grow, while keeping the core in clear focus. Ultimately, we provide support to create an effective growth strategy, including which demand spaces to target, which products or services to offer, what the ideal integrated commercial offering is, and how to structure operations to support those efforts. We have deployed our approach across a wide range of industries, from fast-moving consumer goods, travel, and retail to financial services, healthcare, and technology; the results invariably ignite growth and share gain, and the opportunity is widespread.
An approach called demand-centric growth helps companies boost revenues and profits and reverse declining sales and margins. It can be applied wherever consumers make choices.
BCG offers a single methodology with which to manage the entire customer journey, from prepurchase to consumption, rooted in a deep understanding of consumer demand.
Demand Centric Growth reveals the drivers behind doctor and patient decision making so that pharmaceutical companies can redirect their marketing and sales efforts with confidence.
Two BCG experts share how Demand Centric Growth helps you throw out your preconceived notions of what drives the market and step back to take a fresh look at the facts.
As we have refined our Demand Centric Growth approach, we have seen tremendous results in accelerating and reigniting growth with our clients. An improved focus on demand spaces where they can win allows brands to find sustainable sources of growth and advantage.
can identify areas where the Demand Centric Growth approach is needed and valuable.
