Anshul Is a Imaginative Challenger

Principal, Singapore

At BCG, Challengers go against expected thinking and inspire their teams to be truly innovative. Anshul connects the dots to see the bigger picture.

The kind of impact you will make at BCG for some of the largest companies or governments around the globe will shock you. The opportunities are endless.

Anshul Abbott

In Anshul’s Words

I joined BCG because I wanted to work with some of the brightest people on the planet and be challenged on a day-to-day basis. It is almost eerie as to how true both those things have been. Because of my background, I have mostly worked on consumer goods and retail cases—but I have had to reinvent myself and my thinking on a regular basis to keep our clients ahead of the curve. BCG pushes you to be analytically creative in a consistent, logical manner, which is tough to find anywhere else.

You are always more senior and have more responsibility than you typically would anywhere else. I have had the chance to teach the "fishermen how to fish" on many occasions whether that is by identifying new avenues for growth or designing an advertising campaign for best-in-class consumer goods or telecom companies. At BCG, you learn, relearn, and even improve best-in-class companies at a pace and scale that is unparalleled.

About Anshul

Anshul holds an accounting and finance degree from the Singapore Management University and worked at Procter & Gamble for five years across various categories in Asia.


How has BCG helped you grow and succeed?

BCG gives you the opportunity to work on topics that are the immediate concerns of CEOs of multinational companies around the world. Not many places can offer that. This pushes you to solve problems in a few weeks that some executives have not been able to solve for years. It truly is a limitless growth trajectory, whether in terms of growing your analytical skills or the more understated skill of managing key stakeholders.

What was one of your favorite case experiences?

We were working on a growth project for a telecommunications company that was lagging behind in a growing segment of the market: data. The company’s consumers were anxious about data usage and charges, so we designed a new product that would offer free data at an average speed to all of their subscribers. The real challenge was how to market this offer and make it believable and attractive. After many days of brainstorming, a random thought in a hotel room at 2 AM turned into a campaign strategy that is now going to be the company's primary marketing strategy for the next three years. This is the kind of impact an individual can have at BCG, which is tough to find elsewhere.

If you could go back in time and tell your 18-year-old self one thing, what would it be?

Go on exchange! I have been lucky enough to live in a couple of countries outside my home country and have studied and worked with people from all over the world—but a short study-abroad experience is something I missed out on. BCG is a diverse place—whether in terms of the type of people you work with or the type of industries and topics you work on. A study abroad experience takes you out of your comfort zone and forces you to assimilate and embrace a culture in a very short period of time. This teaches you to solve any problem with anyone—a skill that is core of what we do at BCG.

Anshul Is a Imaginative Challenger