It’s not about a hot new mobile device or the latest app. It’s about using technology in innovative ways to achieve true customer focus across the entire organization. But every insurer is different and digital transformation is a process—not an event.
Because insurance customers are focused on digital modes of interaction, insurers must zero in on digital go-to-market techniques in order to attract them. Further, they must digitally reengineer their own internal operating models and embrace new technologies in order to attract new digital consumers—and retain the best talent.
Here is our latest thinking on the most important digital topics disrupting the insurance industry. From insurtech to digital operations, today’s insurers must win customers by facing the challenge of digital transformation with the right set of tools, the right partners, and the right mindset.