ABS-CBN News
In an interview with ABS-CBN news, BCG’s Anthony Oundjian discusses digital banking in the Philippines. The Philippines is one of the markets with the highest internet penetration in ASEAN, yet largely traditional when it comes to banking. With the exception of cash withdrawal and balance inquiry, consumers in the Philippines still rely on the branch for most banking services. Traditional banks still have an edge in the sense that there is a lot of trust in them, but they need to improve customer experience provided through their own apps, and through their digital service offering.
