Our Latest Thinking on Customer Insights

Many companies lack reliable customer data and have insufficient insights into customer behavior. Explore BCG’s latest thought leadership on customer insights for underexplored growth opportunities for your business.

Capturing Emerging-Market Customers

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Global Growth Hot Spots

Multinational companies need a new approach for identifying global growth opportunities in this new phase of globalization. Consider the opportunities within a market, rather than the market’s economy overall.

The ROI of Customer Insights

Building a Customer Insights Function

Expert Videos

Digital Consumers in Emerging Markets: The $4 Trillion Opportunity

Digital Consumers in Emerging Markets: The $4 Trillion Opportunity

Digital Consumers in Emerging Markets: The $4 Trillion Opportunity

The Expansion of Southeast Asia's Mass Affluents

The Expansion of Southeast Asia's Mass Affluents

Center for Customer Insight

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