David Benichou is a core member of the TURN practice at Boston Consulting Group where he advises companies on operational turnaround, cost reduction, and operations.

David’s main focus of intervention has been in the retail, fashion and luxury, and consumer goods sectors for both distressed and under-performing companies.

In this regard, David has worked with many clients on cost rationalization, organization structure optimization, and business plan design and implementation, and has served clients in both mid-market and large international corporations, as well as financial shareholders.

David also has deep experience in all aspects of procurement, including organization, process, and strategic sourcing.

Prior to joining BCG, David was a Managing Director at AlixPartners, where he spent 12 years delivering holistic turnaround programs for distressed and underperforming companies in complex turnaround situations. At AlixPartners, David was head of the Retail and Consumer Products practice for the EMEA region.


  • BCG TURN—turnaround, restructuring, and transformation
  • Fashion and luxury goods/food and non-food retail
  • Business model transformation
  • Operational restructuring
  • Logistics and procurement cost reduction
  • Direct and indirect cost rationalization
  • Organization redesign and optimization


  • MSc, Civil Engineering, Ecole National Superieur des Mines de Nancy
Deep Expertise, Broad Experience