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Smart Simplicity Experts

BCG's consultants and industry experts focusing on smart simplicity continue to partner with leading companies to arrive at solutions in the face of increasing complexity, such as profitability, customer satisfaction, and share price. These are our global and regional leaders on this topic.

Global Leadership

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  • Leads BCG's work in Smart Simplicity
  • Leads BCG's work in cost and efficiency
  • Organization Design
  • Large scale transformation

Local Experts

  • Biopharma—commercial
  • Consumer health-care strategy
  • Commercial transformation
  • Brand strategy and life-cycle management
Valery Panier

Senior Partner & Managing Director


  • Health Care Regional Practice Area Lead for North America
  • Regulatory affairs
  • Clinical development
  • Lean and manufacturing
Steve Waddell

Partner & Managing Director


  • Sales force design and effectiveness
  • Go-to-market transformation (GTMT)
  • Launch excellence
  • Brand strategy and management

Featured Experts

  • Smart Simplicity
  • Mobilization and motivation throughout large-scale change programs
  • Corporate strategy
  • Postmerger integration and organization design
  • Biopharmaceuticals strategy and operational effectiveness
  • Transformation and the management of large-scale change
  • Postmerger integration
  • Organizational effectiveness
Jaap Backx

Partner & Managing Director


  • Retail banking
  • Wholesale banking
  • Smart Simplicity
  • Organization redesign
  • Leads BCG’s Houston office
  • Strategy
  • Change management
  • Operations
  • Oil and gas, upstream
  • Mining
  • Change management
  • Support functions and role of the center
  • Leads BCG's West Coast system
  • Upstream oil and gas
  • National and international oil companies
  • Upstream transformations
Yulius Yulius

Partner & Managing Director


  • Leads BCG's Operation practice in Southeast Asia
  • Leads BCG's People & Organization practice in Southeast Asia
  • Leads BCG's Social Impact Practice Network in Southeast Asia 
  • Forest products—paper and packaging, agribusiness, and mining
  • Leads BCG’s People & Organization practice in Australia and New Zealand
  • Insurance
  • Financial institutions
  • Change management
  • Organization design
  • Digital shared services
  • Digital organization set up
  • Agile transformation
  • Corporate development
  • Growth strategy
  • Portfolio selection
  • PMI
Smart Simplicity