Trap Is a Transformative Storyteller

Principal, Toronto

At BCG, Storytellers synthesize complex information and ideas. They believe in bringing the whole team together to get a broader perspective. Trap seeks a new perspective.

BCG never stops pushing me to grow. Right when I've gotten one thing nailed down, I'm encouraged to move to the next challenge, which I love—because every few weeks I'm amazed by how much I've learned.

Trap Yates

In Trap’s Words

I learned many things while studying history in college, but not every day business skills. But I wanted these skills, so I joined BCG because it felt like a perfect place to learn them. BCG more than delivered on this promise. I was amazed by how quickly I became comfortable distilling vast amounts of data into key insights and presenting these findings in a pithy, compelling way—even to CEOs of multibillion-dollar companies.

Though I expected to learn, I didn't expect to "click" so well with my fellow BCGers. Our backgrounds, interests, and goals may differ, but BCGers have become some of my closest friends and mentors. Whether I'm getting career advice in the office or sharing Thanksgiving with my international teammates, I feel like I'm a part of a rich, exciting, and supportive community.

About Trap

Trap holds a history degree from Princeton University, where he also minored in urban studies.


What characteristics do you believe define a BCGer?

BCGers are a diverse group, but we seem to share a few traits: we're intellectually curious about everything, we love the feeling of solving hard problems, we like to have fun with our teams, and we're always thinking about the next step. Whether in our lives or on the case, BCGers seem to be planning a few moves ahead.

What’s the biggest impact you have had with your work?

On my third case, I was given a module that was supposed to save our client millions of dollars per week by changing their promotional strategy. We needed the results to land in a month. So we rolled out the program and then, every Thursday, ripped open the week's performance reports to look for the impact of our changes. They landed every week. It was amazing to see such a direct impact for the client.

What’s your home office environment like?

Our office culture in New Jersey is fantastic. Most of us have taken the train out to the office together, so every Friday feels like a little bit of an office retreat. I love the opportunity to catch up with other NJY folks out on our patio or over the lunch that our office caters for us. Even when working, it just feels more relaxing. And then at the end of the day, we have an office happy hour and take the train home—a great start to Friday night.

Trap Is a Transformative Storyteller