Taimu Is a Imaginative Advocate

BCG Digital Ventures Lead Experience Designer, Tokyo

At BCG, Advocates are thoughtful and engaged. They listen closely because they believe that the best solutions can be discovered in the most unexpected places. Taimu connects the dots to see the bigger picture.

My favorite aspect of BCGDV is its emphasis on building partnerships. This is because collaboration is at the root of all we do. Only by understanding and respecting each team member can we work together toward innovation. I used to focus solely on my role as a designer, but now I’m learning to also consider the business and technological aspects of this job.

Taimu Hanashiro

In Taimu’s Words

In April 2016, I heard that BCG was launching a new venture. I wanted to move away from creating games and participate in creating digital solutions for corporate companies, which was why I joined BCGDV. I think BCGDV is like a startup studio, because the people who work there have different backgrounds. For instance, there are user-interface designers, user experience specialists, iOS/Android developers, movie editors, hardware engineers, and business architects. We all collaborate on innovation and take part in everything from strategy formulation to strategy execution. It’s a unique and wonderful environment.

About Taimu

Taimu has a double major in economics and politics from Meiji University. He has experience in a variety of industries, including publishing, advertising, web services, and gaming app creation, before joining BCGDV.

What did you learn in your first year on the job?

In my first year, I learned how to conduct ethnographic research, which required a different type of interviewing method than the one I was used to. I learned that ethnographic research is about meeting people where they feel most comfortable, where they can be honest and truthful. For example, we visit our customers in their homes and observe their needs and behaviors with our own eyes. We can then find innovative solutions that meet their personal needs.

What inspires you about your work?

I’m inspired by my coworkers from all the other branches of BCG. They’ve launched 55 services already, but in Tokyo, we’ve only launched one. Ivd like to create new services and companies from Tokyo, so we can inspire the other branches, too. I’m lucky to be in such a great environment, with people who do a lot of great things!

What are some of your favorite things to do outside of the office?

Outside of the office, I like creating phone applications and participating in Hackathons. Just last month, I attended a Hackathon event in Los Angeles with a team from Tokyo, and the engineer team position was filled by my coworker from BCGDV. We won second prize; we were very proud of ourselves.

How have you benefited from a mentoring relationship at BCG?

I learn about leadership and management skills from my mentor, who’s very friendly and is always willing to make time for me. I used to be a part of a designing team, but now I lead my own team. I’ve been building up my team from the beginning through recruiting and hiring, and it’s still quite small. But my mentor has played a big role in its success. He taught me that to manage a team, I have to take responsibility for my team and delegate tasks to my members.

What opportunities are you excited about at BCG, and beyond? What are your long-term career goals?

At the moment, I am in Korea, working with the BCG Seoul team. I’m having fun because the culture here is very different, but I can contribute to the team as a designer. It’s a case on digitalization, and it has been very successful. I get to help design presentations and pitch products to clients, which has been quite rewarding. In the long term, I’d like to continue to work overseas.

Taimu Is a Imaginative Advocate