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Pricing Experts

BCG's consultants and industry experts focusing on pricing continue to partner with leading companies to arrive at solutions in new market penetration, competitive pricing, sustainable impact, and more. These are our global and regional leaders on this topic.

Global Leadership

Rich Hutchinson 

Senior Partner & Managing Director, Global Leader, Marketing, Sales & Pricing Practice


  • Pricing, revenue management, and trade and promotion
  • Marketing and digital
  • Sales and go-to-market capabilities
  • Large-scale transformation

Jean-Manuel Izaret 

Senior Partner & Managing Director

San Francisco

  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • Commercial programs

Featured Experts

George Bene 

Partner & Managing Director


  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services

Jan Gildemeister 

Partner & Managing Director

San Francisco

  • Turnaround management
  • Large-scale change programs
  • Pricing transformation
  • Pricing strategy and strategic price management

Deepak Goyal 

Senior Partner & Managing Director

New York

  • Strategy planning
  • Operations performance improvement
  • Transformation
  • Pricing optimization

Mark Kistulinec 

Senior Partner & Managing Director


  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty

Vaishali Rastogi 

Senior Partner & Managing Director


  • Head of BCG in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution

Jeff Robinson 

Partner & Managing Director


  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design

Just Schürmann 

Senior Partner & Managing Director


  • Pricing, trade spending, and promotional effectiveness
  • Go-to-market transformation
  • Sales force effectiveness and key account management
  • Omnichannel and digital transformation

Ian Wachters 

Partner & Managing Director


  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function