The Marketing Suite
The marketing suite helps leaders optimize marketing decisions by guiding brand performance, marketing-investment allocation, marketing mix, and campaign planning.Learn more
Catalyst combines BCG’s proven insights, cutting edge IP, and business-process knowledge into an integrated software platform. This platform can help you make smart, data-driven decisions in marketing, sales, and pricing. Catalyst combines the power of BCG’s proven expertise with powerful and easy-to-use data software.
Catalyst is no one-size-fits-all platform—it is an integrated set of tools that can be customized to fit the specific needs of your organization. The core platform hosts applications that offer rich topic- and industry-specific analytics, visualizations, and business logic—allowing your teams to get up and running quickly and make smart and fast commercial decisions.