Choose your location to get a site experience tailored for you.

Remember my region and language settings

Marketing & Sales Experts

BCG's consultants and industry experts focusing on marketing & sales continue to partner with leading companies to arrive at solutions in demand-centric growth, marketing efficiency and effectiveness, go-to-market strategy, and more. These are our global and regional leaders on this topic.

Global Leadership

Rich Hutchinson 

Senior Partner & Managing Director, Global Leader, Marketing, Sales & Pricing Practice


  • Pricing, revenue management, and trade and promotion
  • Marketing and digital
  • Sales and go-to-market capabilities
  • Large-scale transformation

Featured Experts

George Bene 

Partner & Managing Director


  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services

Sylvain Duranton 

Senior Partner & Managing Director


  • Member of BCG's Gamma team, which conceptualizes, builds, and deploys advanced analytic solutions
  • Sales force effectiveness
  • Digital marketing
  • Consumer insight

Dominic Field 

Partner & Managing Director


  • Coleads BCG’s global work in marketing
  • Online strategy
  • Convergence
  • Digital home strategy

Jody Visser 

Partner & Managing Director

New York

  • Coleads BCG’s global work in marketing
  • Consumer insight and segmentation
  • Digital and social media
  • Advocacy marketing

Jean-Manuel Izaret 

Senior Partner & Managing Director

San Francisco

  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • Commercial programs

Mark Kistulinec 

Senior Partner & Managing Director


  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty

Vaishali Rastogi 

Senior Partner & Managing Director


  • Leads BCG's Technology, Media & Telecommunications practice in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution

Jeff Robinson 

Partner & Managing Director


  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design

Felix Schuler 

Senior Partner & Managing Director


  • Leads BCG's global work in metals
  • Steel
  • Engineered products
  • Transportation and logistics

Just Schürmann 

Senior Partner & Managing Director


  • Pricing, trade spending, and promotional effectiveness
  • Go-to-market transformation
  • Sales force effectiveness and key account management
  • Omnichannel and digital transformation

Ian Wachters 

Partner & Managing Director


  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function
Marketing & Sales