The constant evolution of media is changing the way consumers interact with brands. To respond to this change and capture its potential, marketers must fundamentally reboot their strategies, organizational structures, and ways of working. Here’s how.
The Digital Marketing Revolution
The changes we are seeing today when it comes to marketing, sales, and pricing are huge. Digitization, globalization, changing customer pathways, and emerging commercial technologies are the biggest drivers. The gap is widening between best-in-class companies and those that are performing at average rates. Improving capabilities is the key to driving growth, and companies can do that by leveraging data and managing consumer needs.
Marketing & Sales
Rich Hutchinson on Achieving Value Through Marketing and Sales Transformation
Onwards & Upwards: In Pursuit of Growth
Growth is an irreplaceable source of value creation for business and society. Neither has much of a future without it. How we collaborate, strategize, and innovate and how we embrace new technologies can unlock tremendous growth and value.
Building a Digitally Enabled Marketing Function