Companies are shifting from cutting costs to driving growth, and pricing is creating greater impact than ever before. But customer expectations, heightened competition, and commoditization have companies asking: What’s the best path forward?
No single pricing strategy is right for every company. Pricing against the competition is different from pricing to launch a new product or to penetrate a new market.Discover more insights
Traditional pricing projects stop at the implementation. We work shoulder to shoulder to take clients further by building tools that sustain long-term value.Explore our solutions
BCG’s customized approach to pricing strategy has driven 2-8% of sales directly to the bottom line of companies across industries each year.Read more about our impact