A growth enabler is gaining momentum among CPG players in this current era of cost pressures. If you’re not already thinking about how to operate in a zero-based budgeting environment, you should be.
In this slow growth environment, why are so many CPG players talking about zero-based budgeting (ZBB)?
ZBB uncovers cost savings for companies, allowing them to reinvest in long-term sustainable growth opportunities—like innovation—by resetting companies’ cost basis and ensuring it’s kept lean in the long-term. ZBB is about making smart choices on where to spend.:
ZBB enables the following key outcomes in CPG companies:
There’s a smarter approach to ZBB..
Smart ZBB is not a one-time effort, but a cultural change that calls for a new set of roles, responsibilities, and processes. Success depends on accountability, and leadership needs to be invested in the outcomes.