Impact & Expertise

Publications

Latest Publications

  • Article
  • April, 2015
  • The Changing Connected Consumer in India
  • Shweta Bajpai, Nimisha Jain, Kanchan Samtani
  • As the number of connected consumers in India soars toward 550 million, big changes are taking place. The universe of users is becoming far more varied in terms of age, occupation, wealth, location, and digital sophistication. They will approach the online experience with very different expectations, needs, priorities, and goals.
  • Read more on bcg.perspectives
  • Article
  • April, 2015
  • Digital Disruption in India's Media Industry: Seizing the Opportunities
  • Shweta Bajpai, Nimisha Jain, Kanchan Samtani
  • The average consumer in India spends three to five hours a day with media. Digital consumers already spend 35 percent of that time online.
  • Read more on bcg.perspectives
  • Article
  • April, 2015
  • Malaysia on the March
  • Vincent Chin
  • Tasked with overseeing Malaysia's efforts to  become a developed, high-income nation by 2020, Senior Minister Idris Jala stresses the inclusiveness and sustainability of sweeping government and economic reforms.
  • Read more on bcg.perspectives

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