Impact & Expertise

Publications

  • Treasure Hunt: Inside the Mind of the New Consumer

  • Michael Silverstein
  • May 2006
  • Treasure Hunt, the follow up to the bestseller Trading Up, explains how middle-class consumers are reshaping the consumer goods market, by trading down to low-price products and services, trading up to premium ones, and avoiding the boredom and low value that increasingly characterize the middle. Treasure Hunt explores new patterns of spending and saving and why today's consumer is hunting for more than just bargains. learn more

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