Consumer Products

Fashion Forward 2020

India is in the midst of a digital transformation and fashion is at the forefront of this change. Digital is becoming central not just to the way brands are marketed and sold, but also to product design, plan merchandising and customer engagement. This study serves as an inspiration and a call to action for fashion brands as digital continues to play a critical role in driving the industry’s growth and innovation. This report has been published by BCG in association with Facebook.

Marketing & Sales