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Will Cornock is a core member of BCG’s Consumer Goods, Corporate Finance & Strategy, and Marketing, Sales & Pricing practices.

He partners with consumer-facing companies of all sizes on growth strategy, innovation strategy and enablement, M&A, and transformation initiatives.

Will is a co-author of BCG’s Most Innovative Companies Report.  His innovation experience includes setting innovation strategies, unearthing customer and consumer insights to spur new offering creation and development, and upgrading innovation systems to maximize ROI.

Before joining BCG, Will worked in strategy and business development for the 3M Company and was a Certified Public Accountant (CPA) with PricewaterhouseCoopers.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Tuck School of Business, Dartmouth College 
  • BBA, The College of William and Mary 

Publications and Videos

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Most Innovative Companies 2023: Reaching New Heights in Uncertain Times

Companies that both prioritize innovation and make sure that they are ready to act are widening the gap over less capable competitors.
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Consumer Companies Must Innovate to Drive Impact on Climate

To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.
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Most Innovative Companies 2022: Are You Ready for Green Growth?

Companies have plenty of “will” but much less “way” when it comes to climate and sustainability innovation readiness.
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AI Has Launched a $200 Billion Revolution in Content Personalization

Companies looking to make a step change in customer and consumer engagement should investigate this powerful new technology now.
Grande expertise, solide expérience