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The COVID-19 pandemic has led to unprecedented shifts in consumer attitudes and behaviors in India, which are altering the path-to-purchase across categories.

Building first-party data capabilities is a key imperative for brands to move up the digital marketing maturity curve. In a privacy-conscious world where consumers seek personalization yet want their data privacy to be maintained, first-party data practice is a two-way value exchange between consumers and brands.

El estudio de Consumer Sentiment 2020 de BCG para Argentina, Colombia, Chile y Perú busca sumergirnos en las perspectivas y expectativas del consumidor, entendiendo cómo percibe su situación país, cómo piensa comprar durante el 2020, cuáles son los productos que más le importan y su actitud hacia promociones y canales digitales.

Media consumption in India is growing much faster than US and China creating up to a trillion interactions with consumers per annum. However, it's only getting started - there is still ample head room to grow as penetration and device proliferation increases. These trends will fundamentally change the way media houses of the future will look, along multiple axis, including the content produced, relationships with advertisers and technology backbone and talent that drive the organization. In this report we deep dive into the trends impacting this industry and what media houses, industry bodies and government need to do adjust to this evolving reality.

This report presents the findings of the fifth joint study by the Swiss-American Chamber of Commerce and The Boston Consulting Group.

Digital India has catapulted in the last few years, with internet users growing nearly 2x in 4 years to reach 430 Mn users today. However, digital transactions still lag far behind.

Denmark, Finland, Norway, and Sweden have enjoyed a well-deserved reputation for advances in digital technology. Yet the reality for Nordic companies is quite different.

Digital adoption in India has been growing rapidly. The country’s internet economy is expected to double to become USD 250 billion by 2020. India’s digital economy will have a much broader influence beyond the direct economic impact.

The impending growth of digital assets will present India with many unique opportunities to leapfrog its traditional deficit in physical infrastructure

While the “green shift” has been on Norwegian business leaders’ agenda for several years, we are now starting to see real impact. Companies are shifting their approach to sustainability from avoiding negative consequences to building competitive advantages through green efficiency (increased resource efficiency) or green growth (innovation in products or services).