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Ravi Prashad is a leader in BCG X, serving as the link between BCG's tech build and design unit and the firm’s Principal Investors & Private Equity (PIPE) practice in North America. Before taking this role at BCG, Ravi was a principal focusing on corporate development and digital in the PIPE, and Technology, Media & Telecommunications practices.

Ravi is an expert in applying big data to marketing, sales, and personalization opportunities in consumer-facing industries. He works with clients to scale up their capabilities and deliver tangible results from solutions powered by advanced analytics.

Outside of BCG, Ravi spent several years founding a successful big data marketing consultancy, creating leading-edge solutions for industries including hospitality and entertainment, retail, and private equity. Ravi began his career with financial services startups, leading technical architecture across digital, cloud, and AI.

AREAS OF EXPERTISE

EDUCATION

  • MBA, high distinction, University of Toronto, Rotman School of Business
  • BASc, honors, systems design engineering, University of Waterloo

Publications and Videos

Private Equity’s Search for the Next Big Thing in Software - rectangle

Private Equity’s Search for the Next Big Thing in Software

Choosing suitable investment targets in the software industry can be difficult. We outline a combination of public business data and growth archetypes that can guide private equity firms in making these decisions.
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The Evolution of Online-User Data

The gathering of personal online data presents extraordinary opportunities for targeted, one-to-one advertising. BCG explores the trends driving user-data growth across a range of industries.