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Experts en Pricing

Les consultants et experts du BCG travaillent avec des entreprises leaders afin de les aider, par exemple, à définir une stratégie de conquête de nouveaux marchés ou une stratégie de pricing compétitive et pour leur permettre de développer un impact durable. Voici les leaders mondiaux et régionaux du BCG sur ce sujet.

Global Leadership

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  • Pricing, revenue management, and trade and promotion
  • Digital and large-scale transformation
  • Marketing and digital
  • Optimizing for social and business value
  • Marketing, Sales, and Pricing (MSP) practice area leader for NAMR
  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation

Local Experts

  • Member of BCG's GAMMA team, which conceptualizes, builds, and deploys advanced analytic solutions
  • Sales force effectiveness
  • Digital marketing
  • Consumer insight
  • Leads BCG’s Pricing Enablement Center in Paris
  • Digital and data
  • Multichannel customer experience
  • Leads BCG's global work in automotive sales and marketing
  • Leads BCG’s global work in rail
  • Travel and tourism
  • Consumer and retail
  • Luxury
  • Leads BCG’s Marketing, Sales & Pricing Practice in Western Europe and South America
  • Leads BCG's Consumer & Retail practice in France
  • Large-scale digital transformation
  • Marketing and sales

Featured Experts

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services
  • Turnaround management
  • Large-scale change programs
  • Pricing transformation
  • Pricing strategy and strategic price management
  • Strategy planning
  • Operations performance improvement
  • Transformation
  • Pricing optimization
  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty
  • Leads BCG's Transformation practice and BCG TURN in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution
  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design
  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function
Pricing

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