Powering Up Smart Machines in Media
Automation and artificial intelligence can help farsighted companies save money, create killer content, and delight audiences.
Automation and artificial intelligence can help farsighted companies save money, create killer content, and delight audiences.
After achieving remarkable success in the 2010s, top performers in technology, media, and telecommunications face the challenge of maintaining their impressive trajectory in a volatile and highly competitive market.
Companies that make the tough choices and establish truly digital ways of working will position themselves to move forward as speedier, nimbler, and more efficient organizations.
Amid competition from digital giants, traditional media companies face an existential challenge. Here’s how leaders should respond.
Even in the wake of COVID-19, rising expectations, increasing complexity, and fast-paced change are continuing to transform marketing.
Marketers need partners more than ever. But successful partnerships take work.
“Camera marketing” using augmented reality is a fast-rising wave. Marketers need to move quickly.
One automated digital ad buying process can bring 50% efficiency improvement for publishers and almost 30% improvement for advertiser and agency buying teams.
Their markets may not be on fire, but savvy providers can differentiate their products—and boost their prospects—by addressing clients’ pain points.
The strategic choices facing studios, networks, and operators have never loomed larger.
Changes in market dynamics have fueled the widespread disruption of television, fundamentally altering how people consume video content, how ads are delivered, and where industry dollars are flowing.
Over-the-top TV is reshaping the economics of video production and consumption. We take an in-depth look at what this means for the industry—globally and locally.
The days of a one-offer-fits-all approach are long gone.
Many publishers have turned themselves into digital media companies. But consumer behavior and the industry continue to evolve. Companies need a new action plan.
