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The Creative Destruction of Fashion Marketing

Article | 19 avril 2021

Although fashion shoppers’ expectations have changed dramatically in recent years, few fashion brands have advanced their marketing capabilities accordingly. They must.

The Creative Destruction of Fashion Marketing

Article | 19 avril 2021

Although fashion shoppers’ expectations have changed dramatically in recent years, few fashion brands have advanced their marketing capabilities accordingly. They must.

Retail Apocalypse: Four Ways Physical Stores Can Survive

Article | 6 avril 2021

To remain viable over the next decade, leading brands must reconceive the physical store by focusing on four functions where the in-person experience provides customers with clear and defendable value.

Danish Consumer Sentiment 2021 - What the Rapid Change in Consumer Needs Means for Retail

11 mars 2021

Danish consumer sentiment has been negatively impacted by the global pandemic. Our Survey reveals three insights that will impact retail in the coming years of economic recovery.

Retail Resurgence in India: Leading in the New Reality

24 février 2021

The report jointly developed by BCG and RAI details the shifts in consumer preferences. It also shares a path forward for retailers to lead and win in the changing demand dynamics.

For Big Oil, Retail Is the New Black

Article | 14 janvier 2021

By tapping into nonfuel value pools and boosting their energy transition efforts, players can diversify away from hydrocarbons and offset the volatility of their traditional businesses.

Demystifying Global Consumer Choice

Focus | 15 décembre 2020

A nuanced understanding of what really drives buying decisions in the post-COVID-19 world is crucial to maximizing share in a target market.

Saving Hospitality’s Small and Midsize Enterprises

Article | 11 décembre 2020

Much more must be done to protect these essential and highly vulnerable businesses if we are to prevent extensive economic and social fallout.

Digital Innovation Transforms the Middle East Online Car-buying: An Interview with Tarek Kabrit, Seez CEO and co-founder

Interview | 30 novembre 2020

Seez is the brainchild of Tarek Kabrit, CEO and co-founder of the company. The name, he explains, is a play on words, combining “see” which refers to the firm’s car image-recognition software with “seize the moment” as car buyers find their best deals in a matter of seconds.

The Business of Superapps: An Interview with Gheed El Makkaoui, Careem UAE General Manager

Interview | 30 novembre 2020

Careem has built a reputation as a major innovator in the Middle East. What began with a handful of drivers and a small fleet of vehicles in 2012, is now a wholly-owned subsidiary of Uber Technologies operating in more than 100 cities in 14 countries throughout the Middle East.

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