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How Can Brazilian Companies Work Their Way Around the People's Low Interest in Shopping

Daniel Azevedo Flavia Gemignani

Today’s Brazilian consumer needs more than a one-size-fits-all offering. Companies must start to seek more granular data on how, market-by-market, consumers are spending their money. If retailers and others in the consumer goods sector become agile and are prepared to build flexibility and customization into their strategies, this is a market that can still offer some very attractive pockets of potential.

Consumer Products Industry