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The Center for Digital in Automotive Leadership Team

BCG's automotive and digitalization experts partner with leading companies to develop digital strategies, build new businesses, digitalize the value chain, and create an organizational foundation to make it work. Meet BCG's global and regional leaders on this topic.

Global Leadership

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  • Leads BCG's Industrial Goods practice
  • Digital transformation
  • Large-scale optimization
  • Coleads BCG’s Center for Digital in Automotive
  • Leads BCG’s Industrial Goods practice in Italy, Greece, and Turkey
  • Large-scale transformation and turnaround
  • Mergers and acquisitions
  • Coleads BCG’s Center for Digital in Automotive
  • End-to-end digital transformation of the automotive value chain
  • Digital in transportation, automotive, and logistics
  • Big data and advanced analytics
  • Leads BCG's Global Advantage practice globally
  • Globalization strategy for multinational companies and global challengers
  • Localization of the value chain, including R&D, sourcing, and manufacturing
  • Joint-venture strategy in emerging markets

Featured Experts

David Allred

DV Partner | Digital Ventures - Seattle

DV Seattle

  • Digitalization in automotive
  • New product development
  • Branding
  • Marketing and sales
  • Innovative mobility solutions
  • Digital business models
  • Digital customer experience
  • Marketing and design
  • Leads BCG’s global work in automotive sales and after-sales
  • Innovation
  • India insight
  • Marketing and sales
Karen Lellouche Tordjman

Partner & Managing Director

Paris

  • Leads BCG’s Pricing Enablement Center in Paris
  • Digital and data
  • Multichannel customer experience
  • Leads BCG's global work in automotive sales and marketing
  • Digital transformation
  • IT management
  • Organization design
  • Lean advantage
Alexandre Miannay

Partner & Managing Director

Tokyo

  • Automotive
  • Post-merger integration
  • Market entry
  • Growth strategy
  • Turnaround and transformation
  • M&A
  • Postmerger Integration (PMI)
  • Sourcing strategies
Carsten Schätzberger

Partner & Managing Director

Stuttgart

  • Leads BCG’s global work in off-highway vehicles and automotive product creation
  • Digital transformation
  • Advanced analytics
  • Procurement
  • Leads BCG’s automotive sector in Greater China
  • Industrial goods
  • Mobility services
  • Innovation
  • Leads BCG Digital Ventures in China
  • Automotive and mobility services
  • Digital strategy
  • Digital product platforms
Center for Digital in Automotive

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