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The Center for Digital in Automotive Leadership Team

BCG's automotive and digitalization experts help clients develop digital strategies, build new businesses, digitalize the value chain, and create an organizational foundation to make it work. Meet BCG's global and regional leaders on this topic.

Global Leadership

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  • Leads BCG’s Center for Digital in Automotive
  • End-to-end digital transformation of the automotive value chain
  • Digital in transportation, automotive, and logistics
  • Big data and advanced analytics
  • Digital strategy, transformation, technology
  • Smart mobility
  • IoT
  • Automotive OEMs and suppliers
  • Electric and autonomous vehicles
  • Data monetization
  • Growth strategy
  • Sourcing strategy

Featured Experts

David Allred

DV Partner | Digital Ventures - Seattle

DV Seattle

  • Digitalization in automotive
  • New product development
  • Branding
  • Marketing and sales
  • Leads BCG's Industrial Goods practice
  • Digital transformation
  • Large-scale optimization
  • Leads BCG’s Automotive and Mobility practice in Central Europe, Eastern Europe and Middle East (CEMA)
  • Large-scale transformation and turnaround
  • Mergers and acquisitions
  • Strategic partnerships and joint ventures
  • Digital business models
  • Customer needs/digital customer experience
  • Behavior change/behavioral economics
  • Mobility solutions and services
  • Innovation
  • India insight
  • Marketing and sales
  • Leads BCG's Global Advantage practice globally
  • Globalization strategy for multinational companies and global challengers
  • Localization of the value chain, including R&D, sourcing, and manufacturing
  • Joint-venture strategy in emerging markets
  • Global co-leader BCG Customer Experience
  • Digital and data
  • Multichannel customer experience
  • Sales activation and funnel management
  • Digital transformation
  • IT management
  • Organization design
  • Lean advantage
Alexandre Miannay

Managing Director & Partner


  • Automotive
  • Post-merger integration
  • Market entry
  • Growth strategy
  • Turnaround and transformation
  • M&A
  • Postmerger Integration (PMI)
  • Sourcing strategies
  • Leads BCG’s Industrial Goods practice in Central Europe, Eastern Europe and Middle East (CEMA)
  • Leads BCG’s Stuttgart Office
  • Large scale change/transformation
  • Digital transformation
  • Leads BCG’s automotive sector in Greater China
  • Industrial goods
  • Mobility services
  • Innovation
Center for Digital in Automotive